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Why Roku Could Be the Stock Every Investor Should Keep an Eye On

One of the most important lessons I’ve learned as an investor is this: the world doesn’t stand still. Every year, new companies rise while others fade away. And the winners are usually the ones that build habits in our daily lives.

Think about it. A decade ago, people couldn’t stop talking about Netflix. Then Amazon became part of every household. Apple turned the iPhone into something we can’t live without. These companies didn’t just sell products. They created platforms that people use every single day.

That’s why today, I want to talk about Roku.

At first glance, Roku looks like just a simple streaming device—a little box or stick that plugs into your TV so you can watch Netflix, Disney+, YouTube, and everything else. But beneath the surface, Roku is playing a much bigger game. It’s not just about streaming. It’s about controlling the gateway between you and the content you consume.

And when a company controls the gateway, it controls the data, the advertising, and ultimately, the money.