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"Stock Market Mystery: Amazon’s Profits Soar, But Its Shares Are Sliding!"

Today’s Headline
Amazon's Q4 Shock: Record Revenue But Stock Stumbles
Amazon has been a dominant force in the e-commerce and cloud computing industries for decades. Every quarter, investors eagerly anticipate its earnings report, and Q4 2024 was no exception. The results were a mix of record-breaking revenue and a surprising stock dip, leaving many wondering: Why would Amazon’s stock fall after such strong numbers?
As an investor, I’ve seen this scenario play out many times—when a company delivers excellent financial results but still faces a stock market sell-off. This quarter, Amazon reported record revenue of $187.8 billion, an impressive 10% growth from last year. Yet, instead of celebrating, investors reacted cautiously, causing the stock price to drop.
What happened? Let’s break it down and see whether this is a short-term setback or a sign of bigger concerns for Amazon.
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Amazon's Q4 2024 Financial Breakdown
At first glance, Amazon’s Q4 2024 earnings seem like a major success. Here’s a quick snapshot of the company’s performance:
Total Revenue: $187.8 billion (Up 10% year-over-year)
Net Income: $11.8 billion, a sharp increase compared to Q4 2023
Earnings Per Share (EPS): $1.86, exceeding analyst expectations
Operating Income: $13.2 billion, with a strong operating margin
Key Growth Areas
1. E-Commerce Dominance Still Strong
Amazon’s North America sales grew by 10%, reaching $115.6 billion. Even as inflation and macroeconomic challenges continue, consumer spending on Amazon remains high. Holiday shopping season played a huge role, with Black Friday and Cyber Monday breaking records.
International sales also grew, though at a slightly slower pace of 8% to $43.4 billion. This is still solid growth, considering currency fluctuations and economic slowdowns in Europe and Asia.
2. AWS Continues to Be Amazon’s Profit Machine
Amazon Web Services (AWS), the company’s cloud computing division, posted 19% revenue growth, hitting $28.8 billion. AWS remains Amazon’s most profitable segment, accounting for a significant portion of the company’s total operating income.
With increasing demand for AI, big data, and cloud storage, AWS is expected to continue growing. However, competition from Microsoft Azure and Google Cloud means Amazon must keep innovating to maintain its leadership.
3. Advertising Revenue Boom
Amazon’s advertising business surged by 27% year-over-year, bringing in over $14.6 billion in Q4 alone. More businesses are shifting their advertising budgets to Amazon, seeing better returns on ad spend compared to traditional platforms like Google and Facebook.
Why Did Amazon’s Stock Drop Despite Record Revenue?
It’s normal to expect a stock price surge after strong earnings, so why did Amazon’s shares stumble? Here are the biggest factors weighing on investors:
1. Lower-Than-Expected Guidance for Q1 2025
Amazon projected Q1 2025 revenue between $138 billion and $143 billion, slightly below Wall Street expectations. Investors are always forward-looking, so even if Q4 was great, they focus more on what’s coming next.
CEO Andy Jassy emphasized continued investments in AI, cloud computing, and logistics infrastructure, but investors worry that these expenses could impact near-term profitability.
2. Rising Operating Costs and Capital Expenditures
Amazon is spending billions on:
AI development and data centers to power AWS
Expanding its fulfillment network to reduce shipping times
More warehouse automation to improve efficiency
While these investments could pay off in the long run, investors fear short-term margin compression—meaning lower profit margins due to high expenses.
3. Foreign Exchange Headwinds
Because Amazon operates globally, currency fluctuations impact its revenue. A strong U.S. dollar reduces international earnings when converted back to USD. In Q4, exchange rate effects negatively impacted revenue growth, particularly in Europe and Asia.
4. Cloud Computing Price Wars
AWS is growing, but Microsoft and Google are aggressively cutting prices and offering new AI-powered services. Investors worry that AWS growth might slow as competition heats up.
To maintain its dominance, Amazon is investing heavily in AI-powered cloud services, which is great for long-term growth but may pressure margins in the short term.
Should You Invest in Amazon After This Stock Dip?
Now comes the big question: Is Amazon’s stock a buy after this Q4 stumble? Here’s how I see it.
✅ Reasons to Be Bullish (Optimistic) on Amazon
Consistent Revenue Growth
Amazon’s revenue keeps increasing, showing strong customer demand across multiple segments.
Despite short-term concerns, its long-term growth story remains intact.
AWS is a Long-Term Winner
Cloud computing isn’t going away, and AWS is still a leader.
Amazon is doubling down on AI-powered cloud services, which could fuel future growth.
Advertising is Becoming a Powerhouse
Amazon’s ad business is growing faster than Google and Meta’s ad segments.
More brands are spending their marketing dollars on Amazon, making this a high-margin growth area.
E-Commerce Leadership is Unmatched
Even with Walmart and Shopify competing, Amazon’s Prime ecosystem and logistics network remain unrivaled.
Stock Pullbacks Can Be Buying Opportunities
Amazon has a history of short-term stock dips before rallying to new highs.
If you believe in Amazon’s long-term potential, this could be a good entry point.
❌ Reasons to Be Cautious
Near-Term Growth Could Slow
The stock may struggle in the short term if revenue growth cools down.
Regulatory Risks
Amazon faces antitrust lawsuits and regulatory scrutiny, especially in the U.S. and Europe.
Cloud Computing Competition
If AWS loses market share to Microsoft and Google, it could hurt Amazon’s profitability.
Stock Volatility
Amazon’s stock is still highly volatile, meaning investors must have patience.
Final Takeaways
Amazon’s record revenue proves that it remains a dominant player in e-commerce, cloud computing, and digital advertising. While short-term stock fluctuations are frustrating, Amazon’s long-term growth story is still strong.
Here’s my advice:
✅ If you’re a long-term investor, Amazon is still one of the best tech stocks to hold.
✅ If you’re looking for short-term gains, be prepared for some volatility before the stock stabilizes.
✅ If you believe in AI, e-commerce, and cloud computing, Amazon is still a great investment for the future.
Amazon’s stock dips have historically been buying opportunities for those who stay patient. Will history repeat itself? That’s a question only time will answer—but for now, Amazon remains a company worth watching. 🚀📈
[Live Life Grow Wealth]
DISCLAIMER
I make no representations, warranties, or guarantees, whether expressed or implied, that the content provided is accurate, complete, or up-to-date. Past performance is not indicative nor a guarantee of future returns.
I am an individual content creator and not regulated or licensed by the Monetary Authority of Singapore (MAS) as I do not provide investment services.
All forms of investments carry risks, including the risk of losing your entire invested amount. Such activities may not be suitable for everyone. You are strongly encouraged to seek advice from a professional financial advisor if you have any doubts or concerns.