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iPhone 17, iPhone Air, AirPods Pro 3, and Everything Else Announced at Apple’s Hardware Event

Apple events always feel like holidays for tech fans. The company knows how to build anticipation, and every year, millions of people tune in to see what’s next. This year’s hardware event was no different, except it might have been one of the most ambitious product launches Apple has had in a while.

The headliners? The iPhone 17 lineup, the sleek new iPhone Air, the upgraded AirPods Pro 3, and a wave of other devices designed to make Apple’s ecosystem even stickier than ever. As someone who follows Apple closely, I couldn’t help but think about not just the cool factor of these devices, but also what they mean for investors, customers, and even competitors.

Let’s dive into what Apple just unveiled, what stands out, and how you and I should think about it moving forward.