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Today’s Headline

Investing in the Attention Economy: Why the Biggest Returns Come From Where People Spend Their Time

I’ve been thinking a lot about one thing lately: attention.

In today’s world, attention is more valuable than gold. Whoever gets it, wins. Whether it’s a startup looking for growth, a giant company like Apple launching a new product, or even us as individual investors, attention is the fuel that drives everything.

We live in a time where people don’t just buy based on logic—they buy based on what captures their eyes and minds. And the companies that know how to grab attention are often the ones that create the biggest wealth for their investors.

That’s why I want to share with you how the attention economy has become one of the biggest investment themes of our time, why some stocks soar while others fade into the background, and how you can position yourself to benefit.

And along the way, I’ll also connect this to marketing itself—because whether you realize it or not, marketing is the lifeblood of investing success.